In farming and livestock production, the is ending up being increasingly an ext important come be past reproach. As undercover activists lurk in our barns and also consumers become much more and an ext attuned to animal care issues, us have sufficient on ours plate with trying to describe humane, necessary and science-based practices that might not look satisfied on the surface ar (such together dehorning calves or moving a down cow) to tolerate any mistreatment or cruelty.

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This winter, I’ve watched a picture going around on on facebook featuring the “If you’re cold, they’re cold as well – bring them inside and also warm lock up” phrase, frequently used to remind human being to take it extra caution v outdoor pets during extreme temperatures. However, one version I’ve watched features photo with beef cattle in eye alongside an image of steak on a plate. Humorous? Sure. Post by farmers who take every painstaking precaution come be certain their livestock are cared for long before they walk inside and escape the frigid temperature themselves? Absolutely. Might show up to a customer as dismissive of animal needs? Unfortunately, yes.

My an initial reaction when I witnessed the photo was to chuckle, together I am well mindful of the hard work that farmers and ranchers do to make certain their pets are fine cared for throughout the year. However when i took a step back and perceived the joke with the lens of a concerned consumer, it became not quite so funny anymore. It started looking a little callous and also a little too cavalier about the health and also wellbeing the animals.

Remember Atlas, the winter storm the struck south Dakota last fall and also killed an estimated 15,000 to 30,000 head that cattle? The loss was heartbreaking, and the national and international agricultural communities turned all of their initiatives toward helping the influenced farmers and ranchers recover. Once you remind this massive loss of pet life and the questions some consumers had adhering to the storm about why therefore many cattle perished, the lighthearted image takes top top a bit of a different meaning and detracts from the an excellent work being excellent by teams like NCBA to spread awareness that what steps farmers and ranchers take to care for pets during storms and extreme weather.

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For much better or for worse, farmers today are living and also working under a microscope. Decisions around how we feed, progressive and process livestock are being tightly scrutinized, both by pet rights activists once they create undercover videos and also casual consumers when they choose amongst the myriad of labels dealing with them in ~ the meat counter in the grocery store store. If we desire to build and maintain credibility among consumers as people who deeply care about the welfare and safety of our animals, we should be constantly past reproach in our actions or words.

This applies to the 4-H member acquiring frustrated at your calf in ~ the county fair once she just won’t cooperate as well as the cold farmer laughing in ~ a meme on Facebook. While elevating livestock have the right to sometimes be trying, a cool head must constantly prevail over yelling in ~ or striking one animal, or posting or saying something questionable online. Mine advice is to identify and embrace the microscope as an opportunity to always put your ideal foot forward and represent your market well. The easiest preeminence of thumb is if girlfriend wouldn’t to speak or carry out something if friend knew you were being watched by a consumer, just don’t execute it. Conserve the (admittedly amusing) possibly questionable jokes or mim for sharing at the dinner table – or go really old school and also print them out.