The HU are coming. No, no that that -- this HU, the Mongolian one. And also yes, the band has heard the joke before.

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The factor the hard-rocking Mongolian quartet chose a name that sounds the exact same as the above British band is the “hu” is the Mongolian source word for “human being.” “It doesn’t issue which country you’re from,” says lead throat singer Gala, who also plays morin khuur (aka a horsehead fiddle). “We’re all person beings, brothers and also sisters. For this reason we want to share ours music through everybody in the world.”

Since last fall, The HU has actually quickly become a YouTube sensation (nearly 39 million views and also rising) and already has toured Europe. The music serves up an enticing brew of its landscape sounds mixed with Western absent sensibilities. In April, the tune “Wolf Totem” debuted in ~ No. 1 top top’s hard Rock Digital track Sales chart through 6,000 downloads, according to Nielsen Music, and likewise debuted in ~ No. 22 on hot Rock Songs; “Yuve Yuve Yu” got to No. 7 on difficult Rock Digital song Sales. The tracks are contained on The HU’s debut album, The Gereg, which will certainly arrive Sept. 13 on Eleven 7 Records. spoke with the group’s members via Skype, assisted by their manager and highly expert interpreter, Tuga Namgur. Castle hail from Mongolia’s largest and also capital city, Ulaanbaatar, chin a mixture of traditional and modern-day culture, and Mongolia has actually seen an growth in regards to rock teams both in the inner and also outer components of the country. The HU, i beg your pardon respects all of their efforts, distinguishes itself by calling its format “hunnu rock,” playing on its cultural heritage. “We came up with something new,” describes Gala. “It’s a mix of modern and old, Eastern and also Western.”

The HU created in 2016 in cooperation with Dashka, the band’s co-producer/co-songwriter,who had actually a vision for this folk-rock act. Numerous years ago, he started researching timeless Mongolian music and journeyed to his father’s house in the western component of the country. The sought to form a band the could incorporate the past and present, but with a limited number that musicians obtainable who can play timeless music, he had to find the right players, i m sorry he ultimately did.

The team has exit videos the showcase the beauty, beauty of Mongolia and are imbued v a rock attitude. For instance, the clip because that “Wolf Totem” shows The HU riding iron horses with biker members that the Mongolian Choppers Brotherhood MC, led through an actual horseback rider. The videos also are exciting in their lyrical content. (Yes, there are subtitles.) “Wolf Totem” is one anthem that resistance, if “Yuve Yuve Yu” encounters upholding the Mongolian heritage — themes that other musical countrymen, such together Tengger Cavalry and Altan Urag, have echoed. Today, The HU debuted the video for “The good Chinggis Khan.” watch it below:

“Every song has actually its message, and also we favor to sing around something systematic to aid other people,” claims member Jaya, that plays jaw harp, tsuur and flute, and additionally provides neck singing. “We want to inspire various other people’s courage. V the songs that us sing, our key message is, ‘Love and cherish your elders, and also be respectful and cherish this nature, this world.’ ”

Although they are expressing your Mongolian society through their classic instruments and throat singing, “there space so many beautiful things surprise in this human being that need much more attention,” states Jaya. “There room so plenty of beautiful societies that we have the right to cherish. Most of all, our songs are telling people, ‘Be strong,’ due to the fact that we believe that every person has actually a warrior in her or in him. We’d prefer to wake that warrior increase to have the courage come stand against injustices in this world and stand together… to execute something good for the world.”

Jaya adds the they believe their post of love one’s elders and this civilization is crucial, specifically for younger fans. “We’d like to it is in the voice for this message, and as Mongolians, we’d choose to preserve and also protect our culture and keep it the means it is, as we received it from ours ancestors,” he says. “We desire to hand it down to the younger generation we received . Every beautiful culture from Brazil come Antarctica need to do this. We desire everybody to be proud of that they are, regardless of country or race.”

Their dedication to this cause and also their rapid worldwide success impressed the Mongolian minister of international affairs, who asked The HU in April to be the official social envoy of Mongolia. Offered the band’s crossover appeal, the made sense. They formally accepted the duty on Aug. 9.

The songs on The Gereg selection from Western-style absent anthem “Shoog Shoog” come the pastoral tranquility of “Shireg Shireg” come the bold, nearly bluesy swagger of “Yuve Yuve Yu.” Gala hears similarities in the kind of power and also energy exuded by various other Western absent singers and also Mongolian throat singers, who can sing two things at once. “Of course, the hunnu has a different technique,” that remarks. “When you make 2 sounds utilizing your one voice, the special. We’ve to be doing this for countless years.”

He likewise observes the The HU’s traditional music has actually rock elements, such together the means some the their tools like morin khuur use tunings to work by rock guitarists. “We check out so numerous similarities in rock singing and playing v our timeless music,” claims Gaya. “It helps us to produce an original and also meaningful sound.”

The internet and media have offered Mongolians easy accessibility to worldwide current events, and, conversely, much more artists are visiting the country. “Once in a while, we gain bigger bands that involved Mongolia and play,” claims Enkush, that handles lead morin khuur and provides neck singing together well. “The critical one to be Sepultura in April in our house city, and we to be there.”

One international team that inspires The HU is Rammstein, the German juggernaut the retains a worldwide following regardless of using mainly German lyrics. Temka, who plays a Mongolian guitar referred to as the tovshuur, feels that Rammstein’s vibe is what attractive its fans, and also his team aspires to attain the exact same effect. Our music has actually a lot of systematic messages and heart to it,” he says. “We believe that our music can go not only from our mouths to others’ ears, however it have the right to travel from our hearts come our listeners’ hearts.”

The Hu played its inaugural show in Ulaanbaatar in June, adhered to by its very first international concerts in Europe and also the united kingdom in June and also July. Gala says the band played 23 urban in 13 countries, and nine mirrors were at major festivals like Rock ns Park, absent am Ring, lots of Rock, Graspop and Download. All of its headlining mirrors sold out, and the act to be humbled the such a new group could attract that much attention.

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“We were just so honored, particularly when we opened for Rock ns Park and also Rock am Ring,” recalls Gala. “At noon, there would certainly be hundreds of people showing up for the opening band, waiting for us. Ten minutes prior to the show, lock would begin chanting, ‘HU! HU!,’ as if we were a tape that has actually been roughly for so many years. We obtained so numerous things native this tour. Most of all, the love us received provided us this desire come make an ext music, perform much better and perfect our sound.”

Although Gala and also Enkush have previously visited the unified States, The HU cumulative is coming because that the very first time top top Sept. 13 come kick off a three-month tourism in Milwaukee, and also it is excited to show American pan what it have the right to do live: In concert, The HU broadens to one eight-piece configuration that has guitar, bass, drums and percussion.

“We would favor to say to our American fans: ‘We’re top top our means to you, and also we’ll bring a lot of good messages, good energy and a lot of Mongolian background and beautiful music,’ ” declares Gala. “We’re pass this inner power with us, which we would like to share v you and will assist you with every element of her life. It is in positive, be brave, and do the ideal thing.”